Final Magazine

Preliminary Magazine

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Comparing both my preliminary and my final magazine there are many things that I have learnt and improved on such as layouts, conventions, photography and editing. The first noticeable features about both my covers are the size of the text shown. The text on my final cover is much smaller than the text on my preliminary because I didn’t have that understanding and experience of how big the text usually is on front covers. Also from the photography you can see the lighting shown is very much more professional on the final pieces compared to the prelim. There are a number of more images and also the editing of them is more with technique.

Evaluation Question 6

Q6

Evaluation Question 5

How did you attract/address your audience?

The masthead is big, bold, easy to read and it stands out which attracts the eyes of the audience who will read the writing in more detail and see that it is a Hip Hop magazine. Another way I addressed my audience was using a simple colour scheme with no more than 5 noticeable differences in colour tones. This is because the people in my target audience would not be interested in very colourful things with bright colours because like more simple things such as simple layouts and colour schemes. The way I dressed my artists was to match the target audience so they can relate to the features of the magazine and they will buy it because it attracts them. 

Again for my contents page I have stuck to a simple and detailed layout which attracts the target audience because they want minimum text and usually an even amount of both images and text. I dressed the artist on the cover in expensive street wear brands that my target market audience will be interested in. these brands consist of Stussy, Undefeated, The Hundreds and Billionaire Boys Club. Another way I addressed my audience was using a very simple and readable font and also I have made the text in all capitals so it gives the contents page a detailed approach and also again unique. There are four main brands I have also dressed my artists in on this page which will again be common with the target market. These four brands are Undefeated, Crooks and Castles, The North Face and Adidas Originals. I have included the name of the magazine website at the top so the reader might visit it and will then see the features and collections of Feind magazines. They then might be interested because it is something separate to the magazine which they will find unique. Again branding is the main feature I used again on the double page spread to attract and address my target audience.

Evaluation Question 4

Evaluation Question 3

question 3 | Create infographics

Evaluation Question 2

Evaluation Question 1

Q1 Final

Evaluation Draft Questions

Evaluation

Stages of Progression - Cover, Contents, Double Page Spread

Above are slideshow's that contains each stage of progression when making my magazine using Photoshop. They show the cover, contents page and double page spread. 

Draft Article

Devatharu has had the previlage in his career by making beats and DJ’ing for many huge artists in hip hop and grime such as JME, Stormzy and Future. As you may know the majority of his work is beat making and producing but he didn't start his career like this. He started by rapping. His first album titled ‘Tharu Rise’. CeeJay’s single was one of the first Devatharu had produced and was a great achievement that started his future in the hip hop industry.

CeeJay started his career in late 2012 with his first debut single produced by Devatharu. CeeJay was only 16 at this time which meant he was one of the youngest rappers to have made a single that reached the top 40 on the iTunes hip hop charts. In early 2013 CeeJay signed to an independent record label named Top Dawg Entertainment, TDE, which gave his career the starter boost he needed to progress in making his first album.

What was your first single called and where did you get inspiration?
Devatharu - My first single was called ‘Forever Is The Future’ which was basically a beat i made myself which took me at least a whole week to come up with because of the different bass tones. I rapped about what I thought the future held for me.
CeeJay - The name of my first single was ‘Embracing Earth’ which was about the way of evolution on this world and the way people can adapt and develop new things which is a feature I struggled with in my childhood.
Who do you look up to as role models?
Devatharu - Many people may compare me to artists like Tinchy Stryder with the way I rap but he is one of the many artists I don’t rate so I would say my role models in the hip hop industry are Biggie and 2pac


When did you first decide you were part of the hip hop industry?
CeeJay - As soon as I stepped into that studio to record my first single that is when I felt that I had joined the official world of rap.
Devatharu - This may sound unusual but I feel that when I first witnessed Skepta recording in his studio live and I was the DJ, that is the first time I became a part of the hip hop and grime industry. One of my best experiences.

Test Shots

Feind Magazine - Draft

Analysis of Institution

The Bauer Media Group publish magazines such as 'MOJO' and 'Q' which are very popular magazines in their genre of rock and reggae. Even though this does not match the same genre of magazine I am making then they will maybe start wanting to publish an other genre or genres of magazines to give them a wider variety. Also this is a very successful group so they will help me to sell as many copies of my magazines.

Analysis of Magazine Titles

Complex - The font used for this title has two main features that stand out. These features are boldness and roundness. We see that this font is bold because of the thick letters causing the name to stand out and we also see the roundness used to pursue originality because most bold titles are squared. 

Fader - The first thing you see when you look at the title of this magazine is the filled in square around the F. The creators have done this to create a built in logo which is disguised in the title. Also they have done this so their magazine will be recognised instantly because of the uniqueness of the title and the originality of the logo. The font used is an upper-case bold font which makes the title stand out.

Rap-up - Symbolism is used within this title with the use of the word 'up' and the symbol of the arrow pointing upwards. The way that the word and symbol are combined together makes this title very unique and recognisable to buyers. This is also another way that logos can be combined with titles. Again a bold font is used to catch the eyes of the reader. 

Respect. - I think this title has a hint of uniqueness but also the creators wanted to keep it simple and not over powering which some titles can be. This is the first magazine name I have seen with a full-stop used which is a small sign of originality. Again the text is bold and big.

Vibe - The final title is Vibe. There is a hint of symbolism used within this title because the V is slightly italic. Again the use of a bold font makes the title stand out on the page.

Audience Research

Tupac Shakur - Fans of Tupac Shakur are usually females aged from 25-39. They have average grades and are regionally based in the Midlands and London. They usually have professions in either law, consumer goods or travel and hospitality. They have less than £125 a month to spare. They have hobbies like spending time with friends and driving. They have general interests in movies, parenting and video games. Their favourite sports are boxing and football. They describe themselves as loving and motherly. They are occasionally nervous and quick tempered. They are online for almost 50 hours per week. Some of the many companies they are customers of are ps3, redbull, nandos and subway. The main brands they take interest in are Nike, Adidas and Ben Sherman. Other artists they like consist of Dr Dre, Wu-Tang Clan, The Notorious BIG and Cypress Hill. They read magazines such as More and Maxim.

Wu-Tang Clan - Fans of the Wu Tang Clan are males aged from 25-39. They also have average grades and their spare monthly money is less than £125. They are from London and the South Coast and usually have professions in law or wholesale and retail. They enjoy listening to music, going to the cinema and using the internet. They describe themselves as thinkers and imaginative but on occasion are lazy and procrastinating. Their most likely cars are Audi's or BMW's. Other artists they take interest in are Cypress Hill, Method Man and Snoop Dogg. They are online for 31-35 hours per week and read certain magazines like NME and The Wire.

Decision of Magazine Title

I have chosen to name my magazine Fiend. I have made my decision based on the idea of the meaning of the word because it means either an evil spirit or demon. This is because in the rap industry it isn't exactly heaven and there are always things being heard like gang fights and terrorism and I think this word sums all of that violence up. Also I think it is a unique title for a magazine because it stands out and is unusual. It is not similar in any way to another magazine title and especially a hip hop magazine. I understand that people may have to look twice when reading the title but that is that draws the reader in and making them want to read on.

Double Page Spread - Flat Plan's

These are some mock ups of the double page spread. These are all of my original ideas that I may include in the double page spread. All of the designs include a header and at least two images. All of the different layouts show a wide variety of ways that my double page spread can be laid out. I will need to pick one of these designs to take forward and produce a draft of my double page spread to see if the layout works and if I like it.

10 Examples of Fonts

Above are examples of fonts that I have considered using for my magazine. All of these fonts are bold and will stand out. There are two very unique and original fonts such as the 'Hanging Letters' font and also the 'Bubble' font. All of these fonts stand out but each for their own reasons whether they are bold and big or if they have a uniquely shaped letter style or even if they include a texture within the font. 

Photographer / Graphic Designer / Magazine Creator

Photographer:

Alex Welsh - Alex Welsh is a documentary photographer based in Brooklyn, New York. The interest he has in photography lies in its ability to examine longstanding systemic problems in society and establish a dialogue with audiences to confron those issues. His clients include The New York Times, The Wall Street Journal, The Fader, Business Week, Nike, FYLP Media and The Oakland Tribune. Alex claims that he does not have a specific style or technique but that is what makes his work unique. He says he is always trying to figure out and find out what makes his work unique.

Graphic Designer:

Jack Hunter - Jack Hunter is a graphic designer and has designed covers for magazines like 'The New Yorker' and he is based in Liverpool. A company called Downtown In Business (DIB) took Jack on as an apprentice and he has now been promoted along each stage and has ended up as a graphic designer from the company that distributes his work into magazines and also other forms of social media.

Magazine Creator:

Noah Callahan-Bever - Noah Callahan-Bever began working in magazines when he was 17, serving as the senior editorial assistant at NYC's ego trip magazine. He began attending NYU, in 1997, and already spent the summer fact checking at VIBE. Through out college Noah maintained the position of contracted Writer-At-Large for VIBE's spin-off, BLAZE. In the years after leaving school Noah tried his hand at a number of related trades, A&Ring for a Sony distributed label and writing numerous programs for MTV and MTV News, however in 2002 he returned to magazines as the Editor-In-Chief of Mass Appeal. Eleven months later he was asked to be the Senior Editor of VIBE, which he did for 2 years before joining the staff of Complex as Deputy Editor in 2005.

Fashion Associated with Hip Hop

The fashion associated with Hip Hop is a distinctive style of dress originating with the African-American youth living in New York City and Los Angeles. Each city contributed various elements and unique styles to its overall representation seen worldwide today. Hip Hop fashion complements the expressions and attitudes of Hip Hop culture in general. Hip Hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as it is mainly street wear which is also seen as a whole across the world and for all ethnicities.

The typical brands you would find to do with Hip Hop in the present day are:
- Nike Air Jordan
- A Bathing Ape
- Billionaire Boys Club
- Crooks and Castles
- Supreme
- Stussy
- Ralph Lauren
- Gucci
- Carharrtt
- Black Scale

Magazine Cover Construction Task

Mobb Deep play a massive part in the old school hip hop industry which is why I used them for the front cover. I went with a simple black and white colour scheme to match the image and decided to add the Crooks and Castles logo which Mobb Deep are sponsored by. For the header and 'Mobb Deep' text I used the font called Motion Control because it is big, bold, easy to read and it stands out. With 'The Infamous' text I have used another font called 'Russian' because it gives the cover uniqueness and originality. 

20 Song Playlist

Analysis of 3 Magazines - Double Page Spread

On the first page of this double page spread we see the main artist 'Lupe Fiasco' who is facing away from the source of light and is wearing the typical 'bling' around his wrist as most hip hop rappers do. We see the headline of this article 'Fiasco @ 9:30' in a bold and capital font so that it is easy to read and stands out on the page so the reader knows what the topic is. Also the two colours used are gold and white in this title which sticks to a very hip hop like colour scheme with black gold and white. This colour scheme runs throughout both pages showing in the text on the second page and on the first page it also matches Lupe's costume. Also on the second page I like the way a quote from the rapper is used in big writing so the reader can see an insight to what he might be like and also showing a second image of him but smaller and faded.

With this double page spread, again showing an image of the artist on the first page, has a different approach to the other spreads. This is because a full image is used on the first page and the article is written in full on the second page. This is a very formal way of presenting a double page spread because of the font used on the article but mainly the way it has been laid out and represented to the reader. There seems to be no deliberate colour scheme but the colour which is most out standing is definitely the red. On this double page spread there has also been a quote shown from the artist which seems to be a popular thing in hip hop magazines. This is something I can include and take note of while producing my double page spread.

This double page spread is taken from the very popular hip hop magazine 'Vibe' who is starring the rapper 'Dee'. In this article we can see from the title it is explaining Dee's road to success and how he made it to the rapping industry. Again like the other double page spreads there is an image of the artist on the first page showing his fashion sense and culture. We also again see a quote from him which has been used with a very original and unique font which makes this magazines double page spread stand out from any other. Also we can see that there is a deliberate colour scheme and theme that runs throughout these pages which is white black and blue. we see this in the headlines, the quote and in the main image.